EventDesign

Before creating a concept, take enough time to navigate the sometimes complex ecosystem of stakeholders as effectively as possible. Align the concept of your event and the production with your stakeholders where possible. This will largely determine the success and ROI of your event.

Your stakeholders can be individuals or groups. Think of your client, his or her customers or relations, possible sponsors, or members of a staff association, for example. Each of them has an interest, influence or impact on your event. With their own dynamics and goal. Their involvement can be both supportive and challenging.

Take the time to identify your stakeholders and map out their expectations. Show your most empathetic side. Find out what drives them and try to understand them. Be well-disposed towards your stakeholders, it will pay off!

Brainstorm

You have thoroughly researched your assignment and your stakeholders. You want to surprise your client with a great event concept. You know the regular playing field, but really want to make a big impression and come up with something very special.

An effective brainstorming session can help enormously, but be careful!

Without structure, a clear goal and insight into group dynamics, a brainstorm often leads nowhere. Surprisingly, brainstorming in a group can actually limit creativity. In my opinion, only brainstorming sessions with a diverse team are truly successful.

When people organize themselves into groups, they often feel most comfortable with others who are similar and think the same way. This can lead to one-dimensional teams, where everyone tends to come up with more or less the same solutions. When it comes to creative problem solving, diverse teams perform much better.

It is therefore crucial to assemble a diverse team for a brainstorming session. In doing so, you look at both innate characteristics - such as gender, ethnicity and sexual orientation - as well as hierarchical position, knowledge, expertise and experience relative to the other candidates. In addition, it is important to consider how candidate team members process information, make decisions and come up with creative solutions.

Feel free, distance yourself from daily practice and dare to form, think and act outside the beaten track. A diverse team will challenge each other more and lead to more original, unique ideas.

I would be happy to help you with the creation, organization and execution of your event. Contact me for a no-obligation appointment.